As we went over in our first Marketer’s Guide to the Marketer’s Guide to Mobile Audiences, mobile is eating the world, and email is eating alongside it, with 51% of opens in 2015 on mobile vs. 24% in 2012.
That’s why we created a mobile audiences report that analyzes the behavior of over 92 million people opening those emails on mobile. In our report, we break down the results by Gender, Generation, and Interest Groups.
We’ll break down Generation and Interest Groups in separate posts, but for now we’ll focus on our analyze by Gender:
How did you find this data again?
All of our data is proprietary, taken directly from our platform. We looked at the habits of 92 million people being served 7.2 billion impressions within content sent by over 750 of the US’s biggest brands and publishers over a 6-month period.
How does this data help me?
As email becomes a mobile-first medium, advertisers and publishers need to pay more attention to the unique behaviors of people in the mobile environment.
We broke down all of our data by Opens, Clicks, and Conversions, which can help determine a strategy based on your goals:
– If your goal is branding, you’ll see that men’s peak time for opens is around 9am and send accordingly.
– If you want to acquire customers, you’ll learn that women convert at the highest rate at 11am and be able to schedule your outreach to maximize its impact.
The more data you have about the habits of mobile consumers, the more effectively you can tailor your outreach to each segment.
What else can I find in the report?
We broke down Open, Click, and Conversion data by Generation (Millennial, Baby Boomers) and Interest Groups (Arts & Entertainment Fans, News Hounds, Shoppers and Fashionistas, Travelers, and Health & Fitness Buffs). We also include some big-picture data that illustrates how email is ‘eating mobile’.
Where can I download the report?
Download the report here!