“Consider DataXu if you are looking for a total advertising solution.” – Forrester Q2 2015 DSP Wave, led by Analyst Richard Joyce.
We are unabashed fans of Forrester and of many of their analysts, but given our emerging role in the world of programmatic and people-based marketing (or user-centric depending on your point of reference) we pay special attention to Richard Joyce’s work. In early June, with the launch of the “The Forrester Wave: Demand-Side Platforms Q2 2015” we took special notice of our DSP partners and how they were referred to in the industry. (Note: If you’d like to download The Wave, you can do so directly via Forrester or via DataXu.)
Our excitement about The 2015 Wave takes a Scott Bakula level leap today with the announcement of our integration with DataXu. Via Press Release and via Liz Rowley’s insightful article in AdExchanger (another favorite reference of ours), DataXu today announced the ability for its clients to buy across over two dozen new global inventory sources; and LiveIntent is proud to be one of the inventory sources specifically referenced in the release.
DataXu joins our group of demand-side platform partners — including Google’s DoubleClick Bid Manager (DBM), MediaMath, Digilant and SiteScout — to bring brands easy access to LiveIntent’s premium and high-performance inventory. The DataXu platform allows clients to optimize marketing investments across all digital channels.
This partnership is anchored in the strongest of values. It starts with DataXu’s own mantra, “Engaging your Omni-Channel Customer.” At LiveIntent we believe in the power of engagement (vs transactions and metrics that aren’t as goal-oriented.) We understand the requirement of thinking of customers across channels, and more importantly, inclusive of all channels (we believe this is why our DSP partnership program is flourishing — as we are the only way to buy programmatically in the web’s oldest and most powerful channel: email.) But even more important than engagement and omni-channel is the idea of the customer being yours. In a world of walled gardens, where a brand’s biggest asset is the trust it has with its customers, LiveIntent acknowledges that your customer data is yours. We are merely a platform that helps you put your data to most effective use without compromise. Brands far and wide have made it clear that they are tired of technology platforms encroaching on their assets.
LiveIntent and DataXu also share a commitment to fighting fraud in their inventory. We have, by necessity, had to create a highly-engaged inventory. The proactive steps we run through just to show an ad in an email (to an opted-in subscriber, who has agreed to receive the email, who has agreed to open the email, who has agreed to receive and download images) aligns us comfortably with DataXu’s fraud-conscious mindset.
To our customers: we look forward to being an even bigger part of how you engage your omni-channel customer.
To find out more, give us a Quantum Leap at marketing@LiveIntent or contact us here.