Audience Manager is a busy marketer’s best friend

Audience Manager was built with the SMB and DTC advertiser in mind. We know your small (but mighty) teams have a lot going on as they juggle different responsibilities, oftentimes burning the midnight oil to launch campaigns. That’s why we created Audience Manager — so that managing your data doesn’t have to be a headache.

Audience Manager is an advertiser tool that makes it simple and easy to onboard and manage CRM data, and activate that data by creating audiences that can be targeted or suppressed across campaigns.

Audience Manager sets your audience-targeted campaigns for success

With Audience Manager, you can get tasks done quickly, efficiently, and with complete transparency.

Get your job done quickly and easily

Gone are the days of using a secure file transfer protocol (SFTP) to send audience files, paying for hashing services, and waiting for confirmation emails. With Audience Manager, you can upload your audience data in as little as three easy steps, and automatically hash any raw addresses using a secure hashing algorithm. Your audiences will be ready for targeting before you even finish your first cup of coffee. ☕

Gain more insight into audience addressability

As a savvy data-driven marketer, you know that transparency and control over your first-party data are critical to your campaign success. With Audience Manager, you can view the size of your audience and its match rate against our exchange. This insight is crucial to making smart decisions about how much budget your campaign requires based on the addressability of your audience.

Easily segment your audiences for precision targeting

Audience Manager is here to help you build audience segments that satisfy a wide variety of use cases. Use Audience Manager to create Custom and Lookalike Audiences for your customer acquisition campaigns. Or build Dynamic Audiences for effective retargeting and re-engagement of customers who are already familiar with your brand, products, and services.

You can create and edit each of your audiences (Custom, Lookalike, and Dynamic Audiences) using intuitive workflows right in Audience Manager. Once created, you can take a deeper dive into the details of each of the audiences you created to understand its history like what updates were made and when. This means no more second guessing if you’ve refreshed your customer list this month!

Easy peasy lemon squeezy

Audience Manager makes creating and managing audiences easy peasy, helping alleviate your busy schedule.

Want to learn more about how you can leverage Audience Manager to create unique audiences that drive campaign success? Stay tuned to learn more with this content series, specifically curated with you in mind, where we’ll dive into the different use cases for Lookalike, Custom, and Dynamic Audiences. Next up: Lookalike Audiences!

If you’d like to learn more about Audience Manager, please contact us at: [email protected].