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LiveIntent Blog
  • Solutions
    • Advertiser solutions
      Discover a new advertising channel for powering profitable growth.
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      Maximize the revenue generated across email and web inventory
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      Build stronger connections with addressable audiences everywhere.
  • Identity framework
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      Learn more about us, our mission, vision, and the people behind it all.
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      Grow and develop personally and professionally at LiveIntent.
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      Read up on how LiveIntent is innovating the digital ecosystem.
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      Check out our upcoming events and stay up-to-date with all things martech.
  • Resources
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      Learn how to harness the power of email with our eBooks, guides, and reports.
    • Blog
      Explore martech topics, strategies, and tactics with fun, insightful content.
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      Get answers to all your pressing product related questions.
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Cassie Parker

Director, product marketing
Cassie is LiveIntent’s associate director, product marketing. Cassie cut her teeth in media and advertising at Adobe before moving to the DSP giant, MediaMath. Cassie is passionate about product marketing and nerds out on finding product market fit and creating launch plans. Cassie received her Bachelor of Science in Communications from Boston University. When she’s not rolling out products and features at LiveIntent, Cassie loves playing with her mini labradoodle, Charlie, cooking delicious meals, and going to the theater.

More from Cassie Parker

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“The mix has changed”: Why advertisers must diversify their marketing channels

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Email advertising: Tips for campaign success

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Email Ads: How and why to advertise in email

  • May 24, 2022
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4 reasons personalization matters now more than ever — and how email can help

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How advertisers and agencies can improve operational efficiency with Audience Manager

  • April 5, 2022
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Give consumers what they want: Relevance and personalization

  • February 16, 2022
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Customer remarketing: Best practices with Dynamic Audiences

  • February 8, 2022
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No third-party cookies? No first-party audience data? No problem.

  • January 25, 2022
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How advertisers can best capitalize on the Super Bowl with email newsletters

  • January 19, 2022
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“I’m Yours”: Win customers’ hearts this Valentine’s Day with inventory packages

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