Summer is heating up and so is the LiveIntent B2B channel. We’re thrilled to announce that we have partnered with Crain Communications, NewBay Media and Farm Journal. With the addition of these three trade publishers, LiveIntent has launched a new channel on our platform for premium B2B publishers.
Now, trusted trade brands like Crain’s New York Business, Broadcasting & Cable, MultiChannel News, and AgWeb join other top B2B publishers like Access Intelligence, NAPCO Media, and Praetorian Digital as thought leaders in reimagining their email channel as a key people-based marketing tool.
LiveIntent will implement our real-time ad optimization platform for email as well as our people-based marketing solutions across their organizations and top brands. This means that our advertisers are able to leverage the publisher’s CRM data as well as their own, thus providing best-in-class content combined with unique targeting capabilities.
Our platform allows publishers to streamline their email ad operations while they re-imagine their sales strategy and targeting capabilities. With this partnership, brands can now expand their reach well beyond the frame of their own newsletter template.
With the launch of our partnerships with Crain, NewBay, and Farm Journal, LiveIntent’s B2B channel allows advertisers and other B2B publishers the ability to target business professionals in the context of their work.
Want to learn how you can start leveraging our B2B channel? Click here to contact a LiveIntenter that can answer all your questions: Contact Us