The Best 5 Episodes of 2016

As the end of the year approaches, we’re taking a look back at our favorite episodes from 2016 in a warm mix of nostalgia and narcissism.

 

LiveRamp Propels Publishers to People-Based Future

 

 

How LiveRamp’s recent acquisition of two people-based data companies, Arbor and Circulate, may propel publishers into a position to challenge Google and Facebook for people-based budgets.

 

 

 

 

 

LiveInterview: Liam Doyle, Salesforce Marketing Cloud

 

 

Liam Doyle, VP of Advertising Products for the Salesforce Marketing Cloud, discusses the opportunity Identity presents for marketers, what’s holding them back, and exactly what kind of cloud the Salesforce Marketing Cloud really is.

 

 

 

 

How Verizon’s Acquisition of Yahoo! Impacts Google and Facebook

 

 

Despite all the data breaches, this was one of the biggest news stories to break in 2016. We take a look at the moves Verizon still needs to make to change the board and take on Google and Facebook – without having to use it¹s “Get Out of Jail Free” card.

 

 

 

 

The Value of Viewability

 

 

Is 100% Viewability really worth the price advertisers are paying?  We look into the value of Viewability and how to keep from flushing your budget down the proverbial toilet.

 

 

 

 

 

Retargeting 2.0

 

 

We take a look at how brands are changing the way they think about retargeting ads and how those ads are changing the ways customers think about themselves