Everyone in digital and interactive marketing knows that mobile reach is huge and growing. All segments of the US population are accessing more and more of their personal communications on the go – email chief among them. Across the LiveIntent exchange fully 25% of all e-mail opens come on mobile devices. That puts the iPhone as the 3rd most popular mail opening device, with iPads coming in 7th, followed by Android devices.
When you slice browsers by age group however, you see a much more compelling story. The NUMBER ONE browser in the coveted 25–34 and 20–24 age groups? You guessed it, iPhone. This distribution will only continue to grow as these cohorts age, and eventually handsets will out strip desktop communication all together. What does that mean for your business?