We’re pleased to welcome Charlie Buckley to the LiveIntent team as Vice president of product management Identity. Charlie joins us with 25 years of experience in technical product management and identity solutions and will lead the growth and evolution of LiveIntent’s first-party Identity Graph and Addressability Solutions, reporting to Mano Pillai, Chief Product Officer.
As the industry prepares for the third-party cookie’s demise, first-party data has taken center stage in the digital ecosystem. Publishers and brands alike are securing their future in a cookieless world by investing in their first-party data, growing their footprint, and activating it. Charlie’s hire comes at a pivotal time as LiveIntent continues innovating solutions that enable monetization and advertising with email at the core.
“As ad tech players have scrambled to develop identity solutions, LiveIntent has emerged uniquely equipped to provide a viable solution, because it already has a privacy-compliant, first-party identifier at the core of its technology, replacing the cookie with the hashed email. I’m excited to join LiveIntent to help them continue building off of the success they’ve seen to date with their framework and bring our industry into the next era of marketing.”– Charlie Buckley, VP of Product Management Identity
To learn more about LiveIntent’s Identity solutions and our strategic partnerships, check out our Identity resolution blog posts.