Chrome Changes are a Blessing in Disguise
I am sure that everyone has seen the news that Google Chrome will drop third-party cookies by the year 2022. While this change is to be applauded in that it appears Google will finally hold themselves to the same standards as the rest of the industry, we shouldn’t be naive. First-party cookies from YouTube and Google Search will be unaffected by this change. In this new world, companies like Facebook, Amazon, and Google will continue to thrive because they continue to have access to first-party data at scale.
However, there is another group with unprecedented access to first-party data that stands to benefit from this sea-change: You.
You, the publishers and brands that have partnered with LiveIntent, have already taken the first great step into this new world by investing in first-party data in the form of email.
Email is the perfect bridge for crossing into a post-cookie world. It’s a logged-in environment, it’s opt-in, and it’s a media channel that has never been dependent on third-party cookies to function. We truly believe that this is a great opportunity for anyone who drives audiences to their websites.
As our industry moves deeper into a world where privacy regulations like the CCPA become more prevalent and cookies lose their prominence, it is more important than ever that you continue to invest in email as both a media channel and a foundational component of your first-party data strategy.
LiveIntent’s 11 year legacy was building expertise in empowering publishers and brands to monetize, acquire and retain their first-party audiences within the email channel. We have the expertise to help make sure that you, our customers, are the ones benefiting from the value created by your data. After all, you’ve worked hard to earn it.
Our teams are hard at work creating new identity-related solutions that complement our current suite of products. These solutions will enable you to:
- Acquire more email addresses and grow first-party relationships.
- Mitigate the inevitable losses in revenue and match-rates on the web caused by the loss of third-party cookie coverage.
- Tie compliance flags to customer data across all your owned and operated properties.
We are excited about the future and look forward to taking this journey with you, our clients.
My team and I would love the opportunity to speak with you and collaborate. Reach out to us at hello@liveintent.com.
