I’m so pleased to share the news that Crain’s has named us the #2 company on its annual Fast 50 list of the fastest-growing privately held and publicly traded firms in New York. We’re honored to be included with other innovative companies known for disrupting in the media space like Yext, MediaMath, AppNexus, Business Insider, Thrillist and BuzzFeed.
We’ve worked very hard to become the smarter way to buy and sell ads within email newsletters and alerts, and being recognized for our successes by an august business publication like Crain’s is an achievement in and of itself.
The success and rapid growth that Crain’s has recognized us for are the result of the value we bring everyday to our customers. In a changing world where the cookie is crumbling, brands are looking to people based marketing to reach consumers. Requested content like email newsletters and alerts sit directly at the intersection of this value proposition. Email is natively about people, not pixels and LiveIntent enables brands and publishers to fully take advantage of the wonders of the medium.
Being recognized for this by the press is as much validation as it is a mandate to continue to help brands be present where their clients are spending the most time online: email. While CMOs were fickle and chased myriad unproven methods for reaching consumers, we doubled down on email, which is unrivaled in its efficacy. LiveIntent was one of the first to invest in people based marketing. The emerging dominance of Twitter Tailored Audiences and Facebook Atlas show that the rest of the market now understands the future is marketing to people. Our foresight in adopting this philosophy and technology is directly responsible for our success.
We’ve helped advertisers be present where their customers spend nearly 30% of their time: email. This has led to an incredible year for us. Since the start of 2014, we’ve: moved into beautiful new offices in Tribeca, opened an office in Austin, made significant hires by bringing aboard our first-ever CFO, CMO and VP of Industry Relations, and experienced unprecedented growth.
In that time period, we’ve more than doubled our employees, impressions, revenue and ads served and launched several new products, including our high-impact ad unit in email (Marquee). Our LiveAudience product (similar to Facebook’s famed Atlas offering and Twitter’s Tailored Audience) has been getting strong traction among brands looking to use 1st party data to reach engaged audiences within email in 2014.
Expect more great things from LiveIntent as we build, grow and mature into an ever more indispensable resource for brands and advertisers.