Over the next few days, I’ll be posting links to stories that I have found formative and explain why I think they’re so impactful to our own experience. Please let me know your thoughts and tweet at me with any suggestions. I’m @mrkeiser on Twitter.
Why CRM data is having a moment (Digiday):
– Summary: Experts from Vivaki, Group M, and iProspect highlight how their clients that use CRM data and CRM retargeting are best positioned to succeed in the new era of marketing.
– Relevance: LiveIntent is a pioneer of using CRM data to help with targeting and optimization; CRM retargeting is the precursor to the idea of people-based marketing.
– Summary: The email address is a valuable first-party data source and is therefore the cornerstone of effective modern marketing and advertising.
– Relevance: LiveIntent’s proprietary software, the LiveTag, is built on the email address and enables the programmatic, real-time buying and selling of ads within email; making LiveIntent a valuable player in modern marketing.