Sometimes we lie to ourselves. We tell ourselves our customers are just too busy to open the email, to read the blog, to watch a video or to pay attention.
But are they, really? Or are we just not sending them the relevant content they want, in the format they prefer, and at the time that they need it?
In this episode of the “Everything Email Podcast”, Ali and Kerel discuss this and more with Jay Baer, content marketing influencer, author and President of Convince & Convert, a digital marketing and customer experience consultancy.
Jay tells us to cut the “BS” and keeps it real in a frank conversation that all marketers should hear, especially those who work on email and content of any kind. Find out what KPIs you should pay attention to when it comes to measuring the success of content initiatives in email; how to leverage CRM data and the future of content marketing.