Did IPG Hit A Home Run With AMS Acquisition?

Did IPG Hit A Home Run With AMS Acquisition?


The Interpublic Group (IPG), the world’s fourth-largest agency company, recently agreed to acquire Acxiom’s Marketing Solutions (AMS) business for the sum of $2.3 billion. This week, we explain how this acquisition is representative of a larger shift in the world of agencies that’s akin to 2002 Oakland Athletics – we mean beyond the sense of inevitable doom.

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