We’re very honored to win the Best Mobile Advertising Platform Award from Digiday at the 2016 Digiday Awards in Europe.
Of course, what the market is quickly understanding Is just how inexorably linked the email address is to Identity in this new era that is mobile-centric. As the number of devices proliferate and attention deteriorates, the email address allows brands and advertisers to be present where their audiences are paying attention. After all:
– People spend over six hours a day in email
– Email is the most popular activity on mobile
– 23% of every mobile internet hour is spent in email
As we close out 2016, this honor reaffirms what we know to be true: Email is no longer about sending email, it is about Marketing to People and Identity. These are the two most important trends in our industry as the industry yearns to bring Mar-tech and Ad-tech together.
We’re proud to continue winning awards and accolades in relatively new markets for us. With offices in Copenhagen, Berlin, and of course the UK, we are excited to continue empowering Identity and Marketing to People in a mobile first world.
