Display Advertising: Who Killed It?

October 27^th, 1994: Display advertising make an appearance on this digital rag with the moniker Wired.com with a boffo a click-through rate of 44%. 

Flash-forward to what we call modern times and the average has dropped to .1% and word on the street is Display is deader than the Charleston. 

So who killed it? 

For the 100^th episode of LiveIntentional, we round up the usual suspects and put the squeeze on a buncha jamokes suspected in bumping off banners.

Oct. 27, 1994: Web Gives Birth to Banner Ads – Wired 

Confessions of a media agency CEO on display advertising – Digiday 

Marketers Flock to Programmatic Ads Despite Concerns About Fraud and Transparency – Wall Street Journal