It’s the Eve of the Eve of All Hallows Eve – which means lots of folks are scrambling in a panic to assemble clever and/or terrifying costumes that will leave everyone else greener than the Wicked Witch of the West with envy.
If you happen to be one such panicked individual, panic no more! We’ve gone ahead and put together a list of ideas for DIY Halloween costumes that are not only cheap and clever, but are based on the hottest topics in digital marketing.
1. Banner Ad
Classic. Simple. Straightforward. A piece of poster board cut into a 350X250 and a strong call-to-action and you’ve got yourself the equivalent of the “sheet-with-two-holes-cut-in-it-ghost-costume.”
Variation: Make it a “Sexy Banner Ad” by cutting out a window in the poster board and wearing something hypothermia inducing underneath – although this may not be IAB compliant.
2. Viewability
Same basic idea as the Banner Ad costume, only 50% of the ad is covered by black construction paper. To get the full effect, make sure that people that look at you do so for at least 1 second.
Variation: Make it a “Non-Viewable Ad” by creating a Banner Ad and then hiding in the corner all night muttering “Don’t look at me…don’t look at me…”
3. Ad Fraud
For this one, you need a friend. You dress as a Banner Ad, while they dress a Robot (or “Bot”). Then your friend spends the entire night “clicking” you. Hilarity ensues.
4. Ad Blockers
A great group costume for you and your friends. Have some dress as Banner Ads and the others dress as football players.Then, throughout the night, every time a Banner Ad approaches a person, and Ad Blocker violently tackles them. Hours of fun, guaranteed!
5. Retargeting
Very similar to the classic Banner Ad in design, but with this one, you wait for someone to start talking to you, and then subsequently follow him or her around the entire evening until they “convert.”
Variation: Make it a more specific “Cookie-Based Retargeting” by following a person around all night, until he or she takes out their smartphone – then pretend you’ve lost them entirely.
6. Native Advertising
For this, you can pretty much dress in any costume that will allow you to blend in seamlessly at any party, and then when someone starts talking to you, you try to sell them something. This one can be a bit trickier to pull-off, since if you do it right, no one will realize you were a Native Ad at all.
