If you were trying to get your friend’s attention and they weren’t responding to any of your calls, would you keep calling them? Wouldn’t you attempt to reach them another way?
That’s what CRM retargeting is all about – reaching customers wherever they are paying attention. That could be Facebook, Twitter, or in our case, email.
LiveIntent’s CRM retargeting solution, LiveAudience, enables companies to reach existing subscribers and customers with an ad in third party newsletters. This series will explore the different use cases for LiveAudience by incorporating actual client examples and results.
Our first use case for LiveAudience comes from a luxury retailer who wanted to promote their trunk shows.
For those of you who aren’t professional consumers like me, a “trunk show” is an event in the fashion industry in which designers present new merchandise directly to customers and/or store personnel. For instance, a bridal salon might have a trunk show to feature a particular designer’s collection for the upcoming season in an attempt to secure early sales.
In this case, our luxury retail client was looking to reach their existing customers with an ad for their events.
For the campaign, the luxury retail client provided us with the hashed versions of the email addresses (the process of hashing anonymizes the email address and ensures privacy) of their known shoppers, along with their ad creative. With those hashes in our platform, we were able to serve the client’s ad to those particular subscribers when we saw a match of that hash across the 4500+ newsletters containing our ad tags.
The results? Our client raised their click-to-conversion rate to 17x their standard campaign and they saw 5x the conversions at an 88% lower price compared to their non-LiveAudience campaigns. Success! Download the full case study here.
Are you thinking about CRM retargeting? Check out our LiveAudience FAQs document, which contains lots of information, from benefits to getting started. We also have a LiveAudience API to make things even easier. Once integrated, you will be able to send us your valuable segments for retargeting!
