Email Killed It on Black Friday and Cyber Monday

This week, we need to do a post-mortem on the most effective channels for driving sales on Black Friday and Cyber Monday, because email killed it…and that’s how we figure out how things died. With a post mortem.

Email Marketing Third-Highest Ecommerce Driver On Black Friday – MediaPost

Email Smashes Social Again To Drive One In Five Cyber Monday Sales – MediaPost

Email Drives A Fifth Of Cyber Monday Sales – MediaPost