Building a Better Email List

Building a Better Email List

Email is one of the most effective means of driving engagement and revenue, which is why email marketers and publishers are often put under a lot of pressure to grow their email list and grow it fast.

But while there are lots of ways to grow your list quickly (list buying or rentals, sweepstakes, e-appends), a large list filled with the wrong people may actually damage your sender reputation, engagement metrics, and overall revenue.  

In this episode of the Everything Email Podcast, hosts Kerel Cooper and Ali Swerdlow sit down with Gretchen Scheiman, founder of L5 Direct Consulting, Inc., to discuss the best ways to build an active, healthy email list of people that will increase engagement and revenue.

 

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