In an age of phishing scams and multiple cloud-based email services, email authentication is the best way to ensure your customers or subscribers know the email you sent them is actually from you.
Email authentication is a set of standards and keys by which email clients like Gmail, Yahoo and AOL determine whether an email is real or not. Sort of like how credit cards validate whether or not a purchase made online is legit or not. In the first episode of the Everything Email Podcast, hosts Kerel Cooper and Ali Swerdlow speak with Alexander Garcia-Tobar, CEO of ValiMail and authentication expert, to explain exactly how authentication works and how it can keep your brand’s reputation safe.
Make sure to listen to the end of the episode for information on how to receive a free evaluation of your email authentication rating from ValiMail by visiting valimail.com.
Make sure you never miss a new episode of the Everything Email Podcast by visiting our subscription center and selecting “Everything Email Podcast”.