Facebook Buries Atlas’ Ad Server


Brands! Publishers! Platforms! Lend us your ears! We come to praise Atlas’ ad server, not to bury it…

Nah, just kidding. We’re totally here to bury it.


Facebook Shutters Atlas Ad Serving as Ad Tech Landscape Changes – AdvertisingAge

Facebook kills its Atlas ad server to focus on measurement tools for marketers – VentureBeat

Facebook Shutters Atlas Ad Server, Ending Its Assault On DoubleClick; Atlas To Live On As Measurement Pixel – AdExchanger