Is the future of marketing text messaging apps? Are text-to-buy campaigns the real deal? Bonin Bough seems to think so!
Bonin is the former Chief Media & eCommerce Officer at Mondelēz International and host of CNBC’s, Cleveland Hustles, basketball superstar LeBron James’ television show. He’s also a marketing influencer, author and speaker.
He recently recorded a video about his experience with a new text-to-buy ad campaign poster, “dissing” email in the process. In this episode, we recap the AdMonsters Summit in Montreal and talk about text-to-buy campaigns versus email newsletters. Wondering what the future of marketing is? Listen in on the discussion.