So, what does a day in the life of the Senior Platform Solutions Manager look like?
I can’t say that I’ve ever had the same day twice at LiveIntent.
Handling email operations at an email company allows me to interact with a lot of moving parts. I’ve been privileged to get to work with just about every team at LiveIntent and take on a wide array of projects. I wouldn’t have it any other way.
The one constant is that I make sure to block off time every day to get things done, work on personal projects and find new ways to break things. Somewhere in there I manage to eat at least 2 lunches.
You started as an Intern here at LiveIntent almost 2 years ago. What was your journey like from being an intern to a Sr. Platform Solutions Manager?
Quite a trip! Not a day has gone by where I haven’t learned or flexed a new skill. I’m thankful to be in a place that has constantly brought on new challenges and growth opportunities.
What did you do before LiveIntent?
I attended Wesleyan University, worked stints in fashion and finance, and wandered the earth with little purpose.
What’s it been like to see the company evolve over these last two years?
Watching our tribe grow from a handful of people to a full fledged business has been wild. It’s remarkable how far we’ve come in the past 2 years and exciting to see us embrace bolder ambitions and tackle loftier obstacles.
You’re our in-house HTML guru and the designer of our weekly newsletter template. In fact, you were to primary author of our eBook on HTML best practices in email. Clearly, you love email. What inspires your love of this medium and what do you see as the next big step in email design?
Email is essential to our online lives. We use it as our digital identity, rolodex, and notification center for news, apps, deals, receipts and more.
At the same time, it’s very much a puzzle. There are so many technical constraints in email that web designers tend to scoff at it or consider it outdated. Email’s constraints present fantastic opportunities for designers and engineers to innovate and solve around. A successful email campaign integrates aesthetic, psychological and technical elements. When done cleverly, the results can be delightful.
I see a shift from segmentation to customization and adaptiveness. As email gets more sophisticated messages will be tailored to individuals, device and context, rather than lists.
What are your two favorite things to do outside of work?
I spend a lot of time digging around for new and strange music and love playing ping pong.
If you had to give up one of those forever, which would it be?
There is nothing that tops a never-ending forehand rally.
Do you prefer kittens, puppies or babies?
What person would you say has had the biggest influence over your life?
My father, who imparted the life motto “Just rip it” on me.
What are you most looking forward to in 2014?
I’m looking forward to ringing in the new year from Italy, and settling into our gorgeous new office when I return.
Anything you’d like to add?
An unsub link.