Lost in all the hullaballoo in recent weeks over Pokémon Go was the news that Google recently made available a ‘My Activity’ page, which makes it possible for people to see all the information Google has related to their user login.
So, why exactly is this a big deal? After all, saying Google has a lot of data on people is like saying Squirtle is a Water type Pokémon— like, duh!
This week, we explain why Google’s “My Activity” page is such a huge deal for brands and consumers, all while trying to figure out how LiveIntentional became an official Pokémon spawn location.
What brands and normals should know about Google’s new ‘My Activity’ pages – Digiday
Google Wants to Give You Better Control Over the Personalized Ads You See – AdWeek
How to Use Google’s New My Activity Privacy Tool – Wall Street Journal
