Lost in all the hullaballoo in recent weeks over Pokémon Go was the news that Google recently made available a ‘My Activity’ page, which makes it possible for people to see all the information Google has related to their user login.
So, why exactly is this a big deal? After all, saying Google has a lot of data on people is like saying Squirtle is a Water type Pokémon— like, duh!
This week, we explain why Google’s “My Activity” page is such a huge deal for brands and consumers, all while trying to figure out how LiveIntentional became an official Pokémon spawn location.
How to Use Google’s New My Activity Privacy Tool – Wall Street Journal