Google recently shocked the tech community – and much of the world – by announcing that it was giving birth to a new parent holding company called ‘Alphabet’.
That’s why this week, we’re going to go over why Google is making these changes, how the Phoenicians feel about it, and explain how this affects you – the digital marketers and/or cats that watch/walk-across-the-keyboard-and-inadvertently-hit-play every week.
A New Company Called Alphabet Now Owns Google – Wired
Google to Reorganize as Alphabet to Keep Its Lead as an Innovator – The New York Times
Why Google’s Alphabet Shakeup Makes Sense – The Verge
