Halloween is next week and chances are you had really good intentions and grandiose ideas to plan your costume ahead of time this year. But, let’s take a reality check – it’s suddenly days away and you are out of time with nothing to show. You can either be the proverbial evil witch or that creepy masked guy from the Scream movie series, or you can DIY and come up with something craftsy and creative. We encourage you to do the latter and listed 5 of the top Halloween Costumes for savvy Digital Marketers to get you started.
1. Identity Graph
This is one of our favorite digital marketing technologies today. As a more comprehensive way to target customers with relevant messaging across every device, Identity Graphs combine both probabilistic models and deterministic IDs. Learn more about the differences between Probabilistic and Deterministic.
DIY Costume: This is a two-person costume idea where your buddy is dressed up as a Probabilistic Model – a t-shirt with a cookie on it, while your t-shirt has an email address on it. Hold hands and together you two make up the Identity Graph! (Of course, if you prefer not to hold hands, that’s okay too.)
2. Programmatic Advertising
When programmatic advertising first became mainstream, some feared that the automated buying and selling of digital media would take away the human side of traditional ad buying. That fear revolved around how the manual process of negotiations and insertion orders was disrupted by machine buying and algorithmic, real-time bidding.
DIY Costume: This costume brings that fear to life. Simply print a few display ads on a piece of paper and dress like a robot that buys media.
3. Header Bidding
As a solution to guarantee the best price on every impression, Header Bidding is a true auction that allows several demand sources to see an impression and place a bid on the same inventory at the same time. Check out our LiveIntentional to learn more about how header bidding improves on the way mom serves mashed potatoes.
DIY Costume: Like “The Walking Dead”? Dress like a zombie auctioneer in a tattered suit, make a podium out of poster board and stick heads on it to be auctioned off.
As you may know, Verizon became a powerhouse after acquiring AOL last year and then with its most recent acquisition of Yahoo. Now with talks of AT&T planning to acquire Time Warner Inc. for $85.4 billion, it’s only fitting that we add this to the list.
DIY Costume: Drape a blue blanket across your shoulders, stick an eye on your forehead and you’re the blue blob from the animation, “Monsters vs. Aliens”. Cover things around the office with the blanket and grab a hold of them. These ‘things’ represent companies that you’ve acquired.
5. Pop-up ads
Sometimes pop-up ads can be the nightmare that you can’t get rid of. It always seems to happen when you’re trying to read an important article from your mobile device, and then it interrupts. You scroll up and down to try to hit the “close” button, but instead you miss and click the ad.
DIY Costume: Dress up like an ad and pop up unexpectedly around the office. You may startle your coworkers, but if you’ve managed to really annoy them, then you’ve succeeded.