It’s been quite a year for LiveIntent so far – We’ve been named the #2 Fastest Growing Company in New York, raised $32.5MM in funding, passed the 100mm milestone of unique monthly users, and launched a UK office.
And now: some very exciting news! We’re officially open in Berlin! We’ll be introducing Team Berlin in the coming weeks. A little background: LiveIntent purchased amazing technology developed in Berlin. It’s called the AVARI Recommendation Engine. It was built by the company RetentionGrid Limited of Germany, and we’ll be bringing aboard the folks responsible for its construction in order to begin our German outpost.
The Recommendation Engine innovates by:
1. Incorporating Real-Time Social Activity: In addition to enhancing how LiveIntent serves advertisements and content, LiveIntent will, for the first time, incorporate Social Activity. This will enable brands to include their most real-time social engagement dynamically in email.
2. Providing Improved Recommendations: The Recommendation Engine can supplement LiveIntent’s existing data science and prediction technologies to make better recommendations to new and existing audiences.
3. Expanding Retargeting: The Recommendation Engine can augment LiveIntent’s current retargeting capabilities and move the closer toward bridging the gap between marketing technology and advertising technology.
We are fortunate enough to be bringing aboard some top talent to work closely with some of our great minds in New York, Austin, Detroit, London and beyond. Our people are the most important thing about LiveIntent and adding more great minds to augment how we work and contribute to our core business only makes our future brighter!
We’re committed to being a smarter way to market and advertise in email, and bringing aboard some amazing talent with some very smart products will help us continue defining ourselves as a smarter way to market ourselves in email, in 2016 and beyond.
To learn more about LiveIntent, visit our Contact Us page here.
