A recent poll from the Reuters Institute for the Study of Journalism found that 47% of people polled in the U.S. and 39% in the U.K. said that they run ad blockers – and now, recent proposals look to compound this problem by setting stricter standards around “Do-Not-Track” that will employ ad blockers as reinforcement.
This week we’re taking a look at these changes and how publishers can combat what might be the single greatest threat to publisher revenue since… well, the Internet.
Ad-Blocking Companies And EFF Unveil New ‘Do Not Track’ Standards – MediaPost
Ad Blocking’s Collateral Damage: Publisher Data – Digiday
If Marketers Are Worried About Ad Blockers, They Should Throw More Cash at Mobile – AdWeek
