We’re less than one week away from the marketing equivalent of the Super Bowl – The Black Friday/Cyber Monday Weekend. Marketing budgets literally live and die by what happens over the 5-day span.
But just like with the Super Bowl, it’s a lot more exciting when you know all the plotlines going in, so we’re giving you 5 key predictions to watch for as the week unfolds
RETAILERS REJOICE: ONLINE SALES TO HIT NEW RECORD THIS HOLIDAY SEASON – Adobe
US Retailers Must Give Customers The Gift of Personalization This Holiday Season – IBM
Christmas in July: The 2015 online holiday shopping forecast in 5 charts– Digiday
