Last week, Acxiom set in motion the acquisition of LiveRamp for the sum of $310 million, a move that Acxiom’s CEO said will increase the opportunity for everyone in the industry “to deliver the right message to the right person through the right channel.”
Is that really better than delivering the wrong message to the wrong person in the wrong channel? Yes. But what about LiveRamp makes it the key?
Meanwhile, RocketFuel goes to Battle with Bots with a new piece of fraud detection tech. Is this altruistic product serving the greater good, or just another example of tech-on-tech violence? Watch the video to find out!