Last week, Alibaba – an emarketplace where almost four out of every five online dollars in China are spent – filed to go public. This ecommerce behemoth seems poised to not only shatter IPO records, but challenge the dominance of American tech companies like Amazon, Google and Facebook. How can they hope to compete? Did someone say, “Adtech Voltron”?
Meanwhile, Publicis and Omnicom called off the merger that would have given birth to the world’s largest agency. What caused the uncoupling? Watch the video to find out!