Lost in all the hullabaloo about Facebook’s Atlas, last week Apple launched its own cookie-less cross-device solution for iOS devices and apps. Does this herald a new focus on ads as a part of Apple’s core business? Not unless they can find a way to make retargeting thinner than a pencil.
And programmatic now makes up 45% of the US digital display advertising market, but is it the biggest misunderstood investment ever? Watch the video to find out!