A new report for Advertiser Perceptions revealed media buyers plan to spend nearly half of their digital ad budgets via programmatic channels in 2015. But while the advantages might be obvious for media buyers, what often gets lost are the opportunities the machines create for making online ads more human.
This week, we explain how creatives can enhance their creatives by thinking about programmatic… creatively.
Media Buyers Plan To Spend 46% Of Digital Budget Via Programmatic This Year – MediaPost
Programmatic Creative: Look to Existing Processes for Guidance – eMarketer
No, Programmatic Isn’t Killing The Creative – MediaPost
