This week, players in the display marketplace are crying “foul!” at Google’s recent push towards tying the use of Doubleclick Bid Manager to the availability of AdX inventory. But is Google really a bully?
And what’s the next major American holiday to be embraced by the UK? Watch the video to find out!
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For more on everything from the past week, click on the links below:
Google’s display advertising dominance raises concerns – Digiday
Holiday Shopping Fast Out Of The Gate – MediaPost
Don’t Believe The Lies About Digital Media – AdExchanger
The 3 Stages of Holiday Email Love – ClickZ
The Difference Between Like and Love – ClickZ
6 surprising marketing lessons from Taylor Swift – iMedia
6 Questions You Need to Ask to Run a Successful Programmatic Display Campaign (and how to answer them) – LiveIntent
