Facebook has announced that it will be rolling out a demand-side platform (or DSP) capable of executing programmatic buys using the company’s “people-based” advertising methodology sometime in early 2016.
That’s why this week, we’re going to explain in simple terms what DSPs are and how they relate to SSPs (supply-side platforms) because… well, it’s complicated.
Facebook Readies DSP Product For Early 2016 Launch – AdExchanger
WTF is a demand-side platform? – Digiday
WTF is a supply-side platform? – Digiday