Last week, Omnicom and Twitter formed an ad partnership that will be worth $230 million dollars over next two years. But is Omnicom really into Twitter, or is this just a clever ploy to make Publicis jealous?
Meanwhile, R/GA hired their very first VP of customer relationship management (CRM). Can one man bring the addressable nature of email to the other digital channels AND champion a brand new acronym? Watch the video to find out!