Nielsen recently announced their acquisition of data-management platform eXelate for an estimated 200 million dollars.
So why is Nielsen – a firm that already specializes in audience data measurement and segmentation – taking on a company that specializes in audience data measurement and segmentation? We explain in this week’s episode!
Nielsen Acquires Data Platform eXelate For Estimated $200 Million – AdExchanger Nielsen to Acquire Data Specialist eXelate – The Wall Street Journal
Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace – MediaPost
