This week, in an interview with AdExchanger, Merkle’s CEO David Williams says he believes the future of Customer Relationship Management (CRM) will be addressability, as the impending “Internet of Things” will turn everything from wearables, to cars and homes into addressable platforms – making the unavoidable robot revolution a CRM managers dream come true.
Meanwhile, MarketingSherpa says your email is a snowflake. Why? Watch the video to find out!
