The digital world has officially pressed the “Panic!” button on ad blocking, going full “Chicken Little” since the revelation that iOS 9 would bring the technology to its mobile devices.
So with the use of ad blocking software increasing to over 41% in the past year alone and several ad-blocking apps appearing in the top 10 within the Apple Store, we thought now would be a good time to outline how you can survive the ad block apocalypse without having to resort to cannibalism.
Unless that’s your thing. No judgement.
Everything has a price: Publishers weigh options for buying their way out of blocked ads – Digiday
The Washington Post Tests Blocking People Who Ad-Block – AdvertisingAge
Ad Blocking –Seth Godin
