This week, AdExchanger wants to know: Who has more cross-device clout, Facebook or Google? Facebook has been far more vocal in its intentions, but does Google have something up its data-driven sleeve?
Also, Forrester and the Association of National Advertisers (ANA) say most marketers have no idea what programmatic is or how to use it… so why does the amount of programmatic spend keep going up? Watch the video to find out!
