A recent report from The Relevancy Group revealed that the majority of email marketers are still relying mainly on geographical and basic demographic data when segmenting their messaging.
This week, we explain why email marketers need to start leveraging the power and possibilities of the email data they posses, or make like a tree and get out of here.
Email Targeting Isn’t All that Advanced Yet – eMarketer
Email Targeting Still Simplistic – MediaPost
The Relevancy Ring: ESP Buyer’s Guide 2015 – The Relevancy Group