The debate over viewability rages on, with advertisers and publishers squaring off in an epic battle that will determine the future standard for viewability as a metric. That’s why this week, we’re tackling the ancient Buddhist riddle: if an ad is served and no one sees it, do you have to pay for it?
Meditate on that while you watch this week’s episode.
AmEx: We Don’t Agree With Industry Viewability Standards – AdExchanger
IAB: 100% Viewability of Digital Ads Is ‘Not Yet Possible’ – Advertising Age
State of Viewability Transaction 2015 – The IAB