Last week, Walmart sat down with suppliers to discuss their new digital platform for targeting, buying and optimizing media that makes use of the retail behemoth’s vast trove of customer data. Walmart hopes to be able to deliver the same level of savings to media buying partners that they are able to bring to in-store customers, but exactly how far will they go to ensure a true “Walmart Experience”?
And what sort of magical mystical beast is your email program? Watch the video to find out – and make sure you stay tuned until the end for a very special public service announcement!
