InMobi – an independent mobile advertising platform –tw has introduced Miip, an animated monkey character that follows you from app to app, watches what you’re doing and suggests products that you might want to buy.
This week, we’re taking a close look at this in-app space monkey answer questions like:
– “Why a monkey?”
– “What’s with the space helmet?”
– “Why would anyone want this?”
And, “Seriously – why would anyone want this?”
Meet Miip, the Ad Monkey in Your App – The New York Times