Tomorrow is the Super Bowl 50 – the single most anticipated (and expensive) branding opportunity of the year. But in the age of cord cutters and second-screener, is the $5M it costs to run a 30-second Super Bowl spot really worth it?
This week, we’re diving deep into the value of a Super Bowl commercial budget in digital channels and Cam Newton’s pants.
What the cost of a Super Bowl ad can buy online – Digiday
What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots – AdWeek
Super Bowl ads: What could you buy for the cost of a commercial? – The BBC