Verizon, in an effort to better position itself against fellow ad tech giants Facebook and Google, is reportedly taking The Donald approach to its data and building a HUGE wall around it, creating what is commonly referred to in the industry as a “Walled Garden.”
That’s why this week, we’re going to explain what a “Walled Garden” actually is and what it means for marketers that want to leverage data from each of these platforms.
Inside Verizon’s Plan to Seal Off Its Data (and conquer advertising)– Digiday
Facebook And Google Are Bringing Walled Gardens Back – AdExchanger
Verizon may have just put together a Facebook Atlas Slayer – VentureBeat
