One of the most important new technologies to evolve in the past year are Identity Graph – because they don’t just increase our ability to reach customers across devices, they increase our overall understanding of who these customers are and our ability to market to them.
That’s why this week, we’re going to explain how Identity Graphs work using Jason Bourne as a use-case. That’s right. It’s ‘The Bourne Identity Graph.’
Behind The Data Cloud, The Basis Of Oracle’s ID Graph – AdExchanger
Marketing to Intent 101 – MarketingtoIntent.com