Header Bidding was one of the most important publisher innovations in 2015 – finally delivering a true auction and outperforming waterfall ad rates by 166% in open exchanges and by 46% in private exchanges, according to Index Exchange data.
That’s why this week, we dive deep into what header bidding is and how it improves on the way mom serves mashed potatoes.
Programmatic Trend Yields Big Gains for Publishers – AdverstisingAge
WTF is header bidding? – LiveRamp