According to a recent study from Digiday and Exelate, 30% of advertisers and more than half of agencies who reported using lookalike modeling saw double or even triple the results of standard targeting. But, according to the same study, as much as 25% of digital advertisers don’t actually know what lookalike modeling is.
That’s why this week, we’re explaining what lookalike modeling is and what makes it so effective – and we’re going to do that using the 1988 Schwartzeneger/Devito classic – Twins. Oh yes.
What are Look-Alike Models? – AdAge
Look‑alike Modeling: The What, Why, and How – LiveRamp