Machines are a lot better than humans at a lot of things (cleaning, manufacturing, driving, playing Go) and now with machine learning, we can add accurately predicting what ads will work with what audience in real–time on an impression by impression basis.
This week, we’re diving into what machine learning (or AI) is and why it’s so much better at than A/B, multivariate testing and…well, just humans in general.
What Exactly Is Machine Learning? – The Huffington Post
The Human Side of Programmatic – LiveIntent